Marketing your business will require an investment of time, energy, and money. These are commodities that, even at the best of times, may be in short supply. However, this is one area where you don’t want to take any ill-advised shortcuts. Your best bet will be to hit upon a strategy that results in the maximum level of return on your initial investment.
Make Your Messages as Personal as Possible
The first step of SMS text marketing should always be to personalize each and every message. Your email list should be extensive enough to provide you with the names of your customers. Include them in every message. This way, they will feel like they are getting a text from a friend. If they have bought from you before, you should send a note to thank them for their business.
Don’t send out a bunch of generic junk that aims for a “one and done” feel. Instead, your goal should be to keep each and every customer by communicating directly to them. Keep a record of the goods that they have bought from you in the past. This way, you can send them texts that are customized with related goods that may catch their fancy.
The more personal you can make your messages, the more effective they will be. This will help to maximize the return that you get from sending them out. More closely personalized texts will yield visits to your site. The more time people spend there, the more likely they will be to buy. The key is to reel them in with irresistible bait.
Send Out Different Messages to Different Segments
Successful SMS marketing depends on knowing what kind of people you are selling to. Some businesses are so niche that they don’t really have to worry about more than one focus group. However, most businesses tend to market to a wide range of people. This means that you will be sending out texts to people of all ages, genders, races, income levels, and interests.
Since your customers break down into different groups, you need to send out different types of texts. Doing so will increase the level of response that you get as a whole. This is because segmenting your audience can lead to higher levels of engagement and conversions. It will help you to focus on the group that results in the highest ROI.
Make Use of the Most Effective Keywords
It should go without saying that your text needs to be loaded with top-level SEO. You should be using the keywords that are most effective. These should always be the exact same words and phrases that your audience types into the search bar when they shop.
The SEO that you employ in your SMS texts should be geared to trigger a response. You want to be as descriptive as possible in a very short space. You should use very few words but pack them full of as much meaning as possible.
End with a Clear Call to Action
Your final goal should always be to leave them wanting more. The best way to do so will be to end with an effective call to action. This is the place where you rile them up to go straight to your site. Once they do so, they will find the best possible deals on all the goods they want. The language you use should put them into this frame of mind.
You should already have researched which goods your audience most desires from you. Prevailing market prices for all of them should already be known. Now that you have this knowledge, it’s time to let the world know. You can announce a sale that will have your audience panicking to get to your site.
An effective call to action is the capper in your text. It’s also the element that, if handled in the correct manner, will guarantee an increase in your ROI. The more sales you can get from a killer call to action, the earlier your campaign will pay for itself. This is one feature of a text that needs to be crafted with foresight and care.